An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.
In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote "Yes" or "No" to Pinochet extending his rule for another eight years. Opposition leaders for the NO persuade a brash, young advertising executive, Rene Saavedra (Gael García Bernal), to spearhead their campaign. Against all odds, with scant resources and under the scrutiny of the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.
[Larrain, working with cinematographer Sergio Armstrong, decided to shoot the entire film using a period-appropriate U-matic video camera from the early ‘80s.]